Brand Strategy is a craft.
One that I practice from several vantage points.
The lens I bring to this work mirrors our blended marketplace. Once an agency brand strategist full-time, I am now a hybrid. I engage in all kinds of projects for Sterling Brands, I consult on my own (often for nonprofit and entrepreneurial ventures), plus I spend a day or two each week in my art studio. The work I do is agnostic -- meaning that I thrive on branding issues across corporate, consumer and nonprofit contexts. I believe compelling brand strategy elevates what is uniquely true for your brand. Doing what I do is about asking, listening, observing and then weaving this mass into a singular, resonant, ownable idea.
Just ask me and we can begin.