Research that leads to actionable insight.
Could you talk a little more about that point?
I ask questions that uncover WHY.
A researcher must be forever following trails of behavior to uncover core consumer truths. What triggers us to act and what barriers hold us back? While a focus group does not hold all the answers, checking in with your audience can provide a wealth of context.
formats
qualitative moderation (groups to one-on-ones)
in-home consumer ethnography
stakeholder/staff input sessions and interviews
survey design and implementation (online and offline)